HUGH MOOR.
WIN MORE BUSINESS WITH HUMOUR
In a world where AI is making products and sales pitches sound increasingly alike, genuine human connection is your competitive advantage.
Hugh Moor helps sales teams use humour to build trust, create memorable conversations and win more business.
Because people STILL buy from people!
USING HUMOUR TO WIN
We don't teach you to tell jokes. We show you how to use humour to connect with people, build trust and win more business.
THE HUMOUR ADVANTAGE
Discover why humour is such a powerful business tool. Learn how a little laughter can break down barriers, build trust and help you connect with customers in ways that really make a difference.
BETTER CONNECTIONS
People do business with people they like and trust. Learn how to use humour naturally to build stronger relationships, have better conversations and make a lasting impression.
WINNING BUSINESS
Winning business isn't just about having the best product or pitch. It's about making a genuine connection. Discover how humour can help you stand out, handle difficult conversations and win more deals.
OUR CORE SERVICES
HUGH MOOR GUIDES
Want to explore the power of humour for yourself? Our practical guide is full of ideas, insights and simple techniques to help you build better relationships and stand out from the crowd.
ONLINE COURSES
Coming in 2027!
Learn how to use humour to build trust, strengthen relationships and win more business, all from the comfort of your own desk.
Be the first to know when our courses launch.
ABOUT HUGH MOOR
A SERIOUS MISSION
A NOT-SO-SERIOUS CHARACTER
Hugh Moor is a character, a methodology and a mission: helping people build stronger human connections through the power of humour.
Created by Anthony Farr and inspired by over 30 years of international business experience, Hugh Moor brings practical techniques to life through entertaining workshops and keynotes.
Because in a world increasingly shaped by artificial intelligence, being human is becoming our greatest advantage.
The more artificial the world becomes, the more human we need to be.
TAKE THE FIRST STEP!
Whether you are planning a sales workshop, looking for a memorable conference speaker or simply curious about Hugh Moor, we'd love to hear from you.
Tell us a little about what you have in mind and we will take it from there.